BSkyB Plans Bigger Footprint For ‘AdSmart’ Addressable TV
LONDON — British satellite TV and telco operator BSkyB hopes its AdSmart technology – one of the world’s largest real-world deployments of addressable TV – will soon extend to more TV channels and more...
View ArticleUK’s Sky Aims For Multi-Platform Sequential Advertising
LONDON — Don’t expect TV advertising to die a death any time soon – but get set for online ad techniques to take the medium to new heights. That’s the view from the top of one of the world’s most...
View ArticleNo More Ratecards? Sky’s West On Addressable Ad Pricing
LONDON — If every TV ad campaign can be individually targeted, what good is fixed ad pricing anymore? UK satellite and telco provider BSkyB, which this year launched its AdSmart addressable ad...
View ArticleUnbundle TV Or Suffer: BSkyB’s Perchard
SAN FRANCISCO — CBS may just be beginning to unbundle its TV service but, in the UK, dominant pay TV service BSkyB has been offering over-the-top interview device viewing for some time to both its...
View ArticleUK’s BSkyB Investing in U.S. Digital Media and AdTech
SAN FRANCISCO — Earlier this year, UK satellite TV and telco giant BSkyB set up an outpost in Silicon Valley, hoping to invest in technology companies that might give it an edge in digital media....
View ArticleSky Aims To Capitalize On German Online Soccer Demand: Meininger
COLOGNE — Soccer is big in Germany – and that means soccer is watched a lot, not just on traditional TV but also on new online TV services. That’s what the satellite and telco operator Sky Deutschland...
View ArticleUK’s Sky Announces Multi-Platform Ad Targeting
The UK’s satellite TV and broadband provider Sky has already taken a world-leading deployment in addressable TV advertising under its AdSmart technology. Now it’s looking to combine its multi-platform...
View ArticleUK’s Sky Taps Videology for Programmatic Video Ad Solution
FORT LAUDERDALE – Sky, the U.K. satellite TV operator, has selected Videology to provide services to automate and manage its “converged video advertising solution,” the companies announced today. Last...
View ArticleSky’s Jamie West: Videology and FreeWheel Mean Single Campaign Management...
LONDON — The alliance between Sky, U.K’s big satellite broadcaster and U.S. video adtech providers Videology and FreeWheel, means that the company will be able to serve single ad campaigns across all...
View ArticleSky Aims To Make Non-Linear Go Large, West Says
LONDON — European satellite operator, channel owner and telco Sky is celebrating two years of growth in its pioneering addressable TV advertising platform, AdSmart. Deputy MD Jamie West tells Beet.TV...
View ArticleSky’s AdVance Connects Ad Ops Across Screens: West
LONDON — European satellite operator, channel owner and telco Sky has been pioneering the cross-over of digital media and TV ad sales these last couple of years, notably launching Sky AdSmart, its...
View ArticleSky’s Hopes To Retain Its Place In Ad Lifecycle With Smart Analytics
LONDON — In the digital media ecosystem, disintermediation lurks around every corner. With so much of the advertising industry in flux, it is easy for an incumbent player to be dislodged by market...
View ArticleBSkyB Plans Bigger Footprint For ‘AdSmart’ Addressable TV
LONDON — British satellite TV and telco operator BSkyB hopes its AdSmart technology – one of the world’s largest real-world deployments of addressable TV – will soon extend to more TV channels and more...
View ArticleUK’s Sky Aims For Multi-Platform Sequential Advertising
LONDON — Don’t expect TV advertising to die a death any time soon – but get set for online ad techniques to take the medium to new heights. That’s the view from the top of one of the world’s most...
View ArticleSky Has Served Three Billion Addressable TV Ads
LONDON — Two years after it launched, UK satellite TV operator Sky’s addressable TV technology has hit some milestones. The AdSmart system was a long time coming, but has already begun to change change...
View ArticleBritain’s Sky with Ad-Tech Partners to Go Global, West Says
LONDON — Sky, the UK’s leading pay-TV platform is hoping to add more ad-tech services partnerships to a recent raft of deals, as it looks to expand on the effectiveness of its TV ad targeting and...
View ArticleSky May Put Premium Soccer Clips On YouTube, Facebook, Twitter
LONDON — It has been a spring and summer in which digital-native platforms have risen up, signing deals to carry live premium sport broadcasts. Twitter: First, there was the deal in which Twitter will...
View ArticleFreeWheel Co-Founder Diane Yu: Big Tech Platforms Need To Be Agile,...
COLOGNE-Being a big ship that cannot turn quickly is not a ship you want to be piloting when it comes to technology platforms, according to Diane Yu, CTO and one of three co-founders of premium video...
View ArticleSky Taking Viacom’s Channel 5 Addressable In The New Year, Exec West Says
LONDON — European satellite TV operator Sky is far more than a one-trick pony. As well as beaming satellite TV for the last couple of decades, Sky is also a telco, a TV channel operator and an ad sales...
View ArticleLaunching AdSmart In Ireland, Sky’s West Re-Thinks TV Currency
VIEQUES, PR — It operates what is becoming known as one of the world’s leading addressable TV advertising systems. Now the UK’s Sky is launching AdSmart in to Ireland. Speaking at the Beet Retreat in...
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